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太长了,没有看完,不过,文章结尾这段,怎么看都不像是在批评VC,而是在担心VC隶属历峰做大后,会丧失一些优秀的传统。
While not quite 250 years old, Vacheron Constantin has stepped across four centuries of human history - from the heart of the 18th to now face the 21st. Under Richemont it has grown an additional 45%, from 11,000 watches in 1996 to some 16,000 in 2001. It remains a maker of fine watches, but fewer and fewer high-grade ones, depending upon how one splits one's hairs, and its new direction is seemingly a defacto abdication of any claim to its former throne - offering less watchmaking at higher prices. Upholding its cabinotier origins as a marketing banner, it appears to be abandoning cabinotier values, ethics, and vision. I fear, abandoning the soul of the House of Jean-Marc Vacheron.
楼上有人说的我觉得很对,AP似乎已经不会做圆形表壳的手表了,去年的千禧系列是一个好开端,但是2012年的新款又都是皇橡。不错,现在连贵金属表也有运动化的趋势,不过,有一定的高端手表消费能力的始终是那些有一定年纪的人,很难想像这些人一把年纪了还会钟情于皇橡这类刚猛的大表。尤其是亚洲人的手腕,个人感觉,AP在国内相较朗格,PP,VC弱其实跟AP的风格关系很大。
另外,AP确实不够坚持,皇橡的历史相比AP的历史很短,AP为了皇橡放弃的东西真是太多了。很可惜。
作为外行,有一点我觉得,表这玩意,发展到现在,最终还是外观设计和制作工艺是最最根本的东西,其次是完整的历史传承和文化背景。三问,陀飞轮,万年历这些东西,论实际功能,一块不用太贵的日本石英表全能做到。大家愿意掏几十万去买复杂瑞士表,不就为了这些玩意精美好看么?有古董味么?所以创新没问题,就别为那么一秒半秒的努力了,做的更精致,更耐用是王道。一家之言啊,呵呵。 |
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